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Why Your Google Ad Does Not Show Up Every Time You Search For It

One of the most common questions we receive from clients who we are running google PayPerClick ads for is “Why isn’t my ad showing up when I search for it?

Short Answer: Google does not show ads EVERY TIME to EVERY PERSON who searches – even with your specific keywords in your targeted demographic area.

Additionally, if you have searched previously to see your ad but DID NOT click on it, google will STOP SHOWING that ad on your device or computer because it knows that you saw it and didn’t click on it (thus assuming you are not interested in that offer).

That being said, you can see results of your campaign (views, clicks, keywords, etc.) by generating reports – ask whoever is managing your Google ad to provide that information for you.

For more technical explanations (from Google) about how ad units are displayed , visit https://support.google.com/adsense/answer/10522

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